Empty traffic is what costs you the most. So far sales cost optimisation in the traditional scheme(CPM, CPC or FF) was really your job. But given today’s fragmentation and variety of media, paths to purchase, consumer motivations, and ways to ‘consume’ media, one needs robust technology and vast databases to run efficient and successful campaigns.
Alternatively, you can run your entire campaign, or its part, using a performance model. You only pay for results, and it is Publishers who become responsible for data analysis and optimisation of sub-campaigns. Those who do it well win, and you can cut out those who fail from your campaign.
Publishers on our platform offer all available online advertising tools strictly on performance basis: display, e-mail, SEM, remarketing, call center. With us, your whole campaign can be performance based.
Stop paying for empty traffic.