It is just not true that half the money spent on advertising is wasted. Usually up to 80% is wasted!
Without the ability precisely target campaigns to not only potentially interested users but also such users that can become longtime, loyal customers, all marketing spend is more of a cost than an investment.
A campaign in just a group of selected cities? In several chosen countries? Or maybe differentiated from the point of view of devices consumers use? We make it all simple.
We use both 1st-party tracking and 3rd-party tracking, we also track each user’s fingerprint. And thanks to this you know precisely who choses your offer, where and why. So you know where it makes sense to continue your campaign.
And all the data is there for you to analyse instantaneously and with a clear picture of what is going on at any time. You have full knowledge of even the smallest details.